How to Expand Your Online Marketing to the Global Marketplace

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market. If you’ve outgrown your…

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5 Ways to Revitalize Your Social Media Marketing Strategy

5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media. There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow…

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How to Create a Lead Magnet to Grow Your Email List

How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.…

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5 Key Components to an Effective Content Marketing Strategy

There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors. The following 5 key components will help ensure that you put your content to good use. When you spend…

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Creating a Social Media Business Profile That Connects with Customers

Creating a Social Media Business Profile That Connects with Customers

You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away. Social media business profiles that connect with customers are more likely to…

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Tips for Triggering an Emotional Reaction in Your Sales Copy

Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to…

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Increase Your Search Rankings with the Proper Use of Metadata

Increase Your Search Rankings with the Proper Use of Metadata

There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your attention. Metadata should be an integral part of your SEO. Metadata is defined as data that refers to other data. In the…

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How to Deal with Negative and Positive Business Reviews

How to Deal with Negative and Positive Business Reviews

Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you handle negative and positive business reviews. The way that you handle the negative reviews says…

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Tips for Increasing Your PPC Ad Campaign Click-through Rate

Tips for Increasing Your PPC Ad Campaign Click-through Rate

PPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign. If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads is more likely to result in sales. Though, this will mean nothing if you…

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Boost Your Sales with Highly Effective Social Media Posting Strategies

Boost Your Sales with Highly Effective Social Media Posting Strategies

The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products or services. If you’re struggling to make good use of your social media marketing, then you…

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