5 Key Components to an Effective Content Marketing Strategy

There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors. The following 5 key components will help ensure that you put your content to good use. When you spend…

Continue Reading →

Creating a Social Media Business Profile That Connects with Customers

Creating a Social Media Business Profile That Connects with Customers

You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away. Social media business profiles that connect with customers are more likely to…

Continue Reading →

Tips for Triggering an Emotional Reaction in Your Sales Copy

Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to…

Continue Reading →

Increase Your Search Rankings with the Proper Use of Metadata

Increase Your Search Rankings with the Proper Use of Metadata

There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your attention. Metadata should be an integral part of your SEO. Metadata is defined as data that refers to other data. In the…

Continue Reading →

How to Deal with Negative and Positive Business Reviews

How to Deal with Negative and Positive Business Reviews

Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you handle negative and positive business reviews. The way that you handle the negative reviews says…

Continue Reading →

Tips for Increasing Your PPC Ad Campaign Click-through Rate

Tips for Increasing Your PPC Ad Campaign Click-through Rate

PPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign. If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads is more likely to result in sales. Though, this will mean nothing if you…

Continue Reading →

Boost Your Sales with Highly Effective Social Media Posting Strategies

Boost Your Sales with Highly Effective Social Media Posting Strategies

The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products or services. If you’re struggling to make good use of your social media marketing, then you…

Continue Reading →

How to Increase Conversions on Your Landing Page

How to Increase Conversions on Your Landing Page

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page. You Need to Be Consistent The first step towards increasing your…

Continue Reading →

Choosing a Domain Name that Actually Helps Increase Sales

Choosing a Domain Name that Actually Helps Increase Sales

The domain name that you use says a lot about your business. First, it should help identify what industry you’re involved in. Customers shouldn’t have to guess what you sell. The right name should also be easy to remember and promote a sense of trust. While choosing a domain name may seem like a simple…

Continue Reading →

What Should You Include on a Landing Page?

What Should You Include on a Landing Page-

If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages. The following tips will help you quickly set up effective landing pages that can be…

Continue Reading →

Page 2 of 12