Using Location Specific Landing Pages to Attract Traffic

Using Location Specific Landing Pages to Attract Traffic

Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content. If you want to maximize the…

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Including Local Search Optimization in Your Marketing Plans

Including Local Search Optimization in Your Marketing Plans

As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing. When you target a local market, you can increase your…

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Setting Up Tiered Pricing Plans to Boost Conversion Rates

Setting Up Tiered Pricing Plans to Boost Conversion Rates

Tiered pricing is commonly used by businesses in all industries and for a good reason—it actually works. When a strategy is regularly employed by various companies, it’s because the strategy has been proven to be effective. So, if you want to boost conversion rates, learn how to set up tiered pricing. What is a Tiered…

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5 Ways to Establish Yourself as an Authority in Your Field

5-ways-to-establish-yourself-as-an-authority-in-your-field

When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader in your field. If people regularly visit your website to find information and assistance, they’ll be more likely to buy related products or services…

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How to Promote Your Products with Demonstration Videos

How to Promote Your Products with Demonstration Videos

Entrepreneurs can always benefit from new ways to promote their products or services. You have many options at your disposal. You could start an email marketing campaign. You could write blog posts. You could spend money on advertising. Another option is to create demonstration videos. These videos are intended to showcase the main features of…

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7 Methods for Rebranding Your Business without Losing Customers

7-methods-for-rebranding-your-business-without-losing-customers

After several years marketing your products or services, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may not mesh with your original brand. When this occurs, it could be time to rebrand your…

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6 Free Marketing Strategies Every Entrepreneur Should Use

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You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water. There are several marketing strategies that you can use without spending any of your hard-earned cash. Use these 6 free marketing strategies to start…

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6 Effective Ways to Boost Sales with Downloadable PDF Guides

6 Effective Ways to Boost Sales with Downloadable PDF Guides

Over the past several years, there’s been an increased interest in guides and eBooks. They’re everywhere. Almost everyone has an eBook reader, tablet, or a smartphone capable of reading eBooks. You can take advantage of this trend to boost your sales. By creating your own PDF guides, you can easily attract more customers and establish…

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Creating a Personalized Experience to Increase Conversions

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The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience. Find out how to create a personalized web experience to…

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How to Increase Conversions with Discounts and Promotions

how-to-increase-conversions-with-discounts-and-promotions

If you aren’t able to generate conversions from your landing pages, there are some simple ways to turn things around. After evaluating your pages, if you can’t find a solution, then consider offering discounts and special promotions. Consumers Expect Deals and Special Offers We’re living in a world where consumers expect to receive deals and…

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